Signature Brew, for the second year in a row, have announced their partnership with Independent Venue Week, a week dedicated to promote independent music venues across the country. Readers of this blog will know that it is no secret I have a fondness of Signature Brew, I have written many times about my previous musical days and how Signature Brew reignited my love for music again. Live music venues are important, during studying music technology in college I was lucky as we had one of the most prolific live music venues in the South East right on Southend seafront, Chinnerys. However, where I live now in Chelmsford ever since the Army and Navy pub closed there hasn’t really been a good live music venue, like many pubs live music venues have a tough time now days. Back in college I was always gutted that I was never ID’d in Chinnerys, surely having the same name would have got me a free drink or two, although truth be told although it had a great name for itself due to the music, the beer was truly awful. We would always have a few beers around town before heading down to Chinnerys to watch whichever music was on that night, but why should this be? If there was a good beer selection at the gig we would have had a few beers there before the music started, much like the time I saw my mates band at Dublin Castle in Camden. Signature Brew continues to try to improve the beer selections at live music venues.
As part of Independent Venue Week Signature Brew have a packed 7 days of events, including a new beer release called Nice Time, which has been brewed in collaboration with local reggae outfit The Skints. The beer will be released across a few different gigs over the week (please see dates below), it is brewed with Citra and Mosaic hops as well as the addition of pink guava, passion fruit and blood orange and I have it under good authority that is quite the fruity number. Along with these beer release nights there are some gigs and there are a couple meet the brewer events where you can talk to the team while working your way through their selection of great beers.
To help promote good beer in good music venues Signature Brew are offering any venue that is taking part in Independent Venue Week a free 30 litre keg or a case of 24 cans from the brewery, for more info check there twitter page, by emailing firstname.lastname@example.org or calling 020 7684 4664.
Signature Brew founder Sam McGregor said the following in the press release. “Here at Signature Brew we have always had a grassroots independent spirit at our heart, this spirit is shared by our friends at IVW, and epitomised by their week-long celebration. Now, more than ever, gig-goers and drinkers alike, are seeking out brands with a conscience, a soul and a devotion to offering only the highest quality gig or beer.”
“The best independent venues recognise the importance of completing the experience for music fans, going above and beyond to ensure that a night’s enjoyment isn’t restricted to when the band is on stage. Every good evening starts and ends with a quality beer in hand, allowing music fans to soak up the atmosphere and savour the collective community that is independent music and beer.”
Monday 23rd January
Half Moon, London, James Walsh (Starsailor) & Meet The Brewer
Tuesday 24nd January
The Social, London, SXSW & Huw Stephens Showcase, Meet The Brewer
Wednesday 25th January
The Hope & Ruin, Brighton, The Skints, Nice Time Beer Launch & Tap Takeover (SOLD OUT)
Thursday 26th January
The Fighting Cocks, Kingston, The Skints, Nice Time Beer Launch (SOLD OUT)
Friday 27th January
The Joiners, Southampton, The Skints, Nice Beer Launch & Tap Takeover
Saturday 28th January
Omeara, London, X-Posure All-Dayer feat. Spring King & Meet The Brewer
Sunday 29th January
Strongroom, London, Lost Map Records All-Dayer, Meet The Brewer & Tap Takeover